What Should I Expect From My Real Estate Agent?
A complete marketing plan involves much more than a sign in the front yard. Those last century real estate marketing expectations of sticking a sign in the ground, posting a few photos on the Multiple Listing Service, and holding an open house or two, do not suffice in the digital marketing age. A savvy agent will still make those old school marketing moves for her clients. Also, her marketing repertoire must include a social media blitz, and videos featuring the best assets of a seller's property. The agent should have a website page dedicated to the property, and last but not least, a visible presence on the multitude of real estate sites such as Zillow, Redfin, Realtor.com, and other sites buyers visit when they start their home hunting quest. Likewise, today's smart sellers are inclined to consult real estate sites when they are ready to sell and [...]
