Neutral colors appeal to most buyers.

Neutral colors appeal to most buyers.

I wrote this article a few years ago when the real estate market was struggling to recover from the recession.  However, some advice is timeless and applies whether the market is up, down or somewhere in between.

Color is an easy thing to change–most of the time. Other times it can be a brick wall (or maybe a purple or black one), making it impossible for a buyer to move forward with thoughts of living with the offending palette. Yes, we’re talking paint choice here!

Color choice is Important when selling a property.

Color choice is Important when selling a property.

This week my buyers discovered a flamingo pink bathroom, a grass green dining room and an exterior color that was a drab brown reminiscent of those brown and orange disco days of the 1970s. Of course, I pointed out those were “cosmetic” fixes, but I could not help but wonder if the emotional bonding between buyer and abode was stymied by an unwelcome burst of color.

The housing market is teetering with recovery. However, buyers are often looking for a reason not to purchase a property rather than a reason to pull out their checkbook and commit their life and money to a thirty year loan, and a house that does not meet their expectations.

875 S Madison Ave Pasadena CA ensuite bedroom with rooftop deck

If you are a seller, know the market itself is enough to frighten many skittish buyers away. Do not let garish colors be the reason a ready willing and able buyer walks away from your property. It is best to remove as many of the buyer’s objections as economically and physically possible before they see your property. Unless the price of the property justifies using your imagination, do not expect them to use it. Paint it for them. Use neutrals and a coordinated color scheme throughout the house.

It is much easier to bond with beauty in place than the effort, time, cost and inconvenience of bringing it into being.

Norma Toering, Broker at Charlemagne Intl Properties

310-493-8333